Parents Everywhere Are Loving Target’s ‘Strong Like Mom Shirt

All the moms at my sons school have been gushing about the Cat & Jack line for kids since Target released it last summer. Now theres an additional reason to love the brand:their Strong Like Mom T-shirts that are grabbing the attention of feminist moms everywhere.


Thats right. Strong… Like Mom. Not like Dad or any other boy. Strong like a girl.

The shirt (and onesie) has even given life to a #stronglikemomhashtag on Instagram, where you can find thousands of photos of kids rocking the slogan, which comes in both boys and girls versions.

The T-shirt is a breath of fresh air for parents amidst the gender normative trucks for boys, ponies for girls aesthetics we usually see in childrens clothing.

While it would be nice if there were no difference between the boys and girls line at all from this brand, both include other inspiring messages and explore themes of space, technology, creating change, kindness, friendship,and athletics.

For girls, the line includes T-shirts that say Future President, Future Astronaut, and a Genius, written out with the periodic table.


For boys, there is a T-shirt that says the word friend in several different languages, be the future, and my personal favorite, which my son owns, Kindness Matters. T-shirts reading Smart and Strong is available both in the girls and boys lines.


For babies, there are onesies (talk about a clothing option that doesnt need to be gendered) that say My Dad Reads To Me, and Boss Lady.


Oh, and its not too late to join the club and purchase the Strong Like Mom shirt …for $6.

As if moms didnt love Target enough. (Seriously, what is it ABOUT that place? Its got a power over me.)

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